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Last updated 30 January 2015


Social Media


Blackheath & Bromley Harriers Social Media Policy -  Summary (please refer to the full text for further information)

This policy governs the publication of messages and other material, and commentary, on social media by members of Blackheath & Bromley Harriers AC ("the club"). For the purposes of this policy, social media means any facility for online publication and commentary, e.g. Facebook, LinkedIn, Twitter, Flickr, and YouTube. All uses of social media must follow the same standards of conduct that Blackheath and Bromley members must otherwise follow.

1. Setting up Social Media Channels

Social media identities, logon ID's and user names may not use the club’s name without prior approval from the Chair of Communications, Chair of Development or Press Officer.

2. Protection of privacy and confidential information

Privacy settings on social media platforms should be set to allow anyone to see profile information similar to that which may appear on the Blackheath & Bromley website. Other privacy settings that might allow others to post information or see information that is personal should be set to limit access. Be mindful of posting information that you would not want the general public to see. Do not publish confidential information or conduct gossip.

3. Transparency and copyright.

Do not blog anonymously, using pseudonyms or false screen names. We believe in transparency and honesty. Use your real name, be clear who you are, and, where appropriate, identify that you are a member of Blackheath & Bromley. It is critical that you show proper respect for the laws governing copyright and fair use or fair dealing of copyrighted material owned by others; including the club’s own copyright, trademarks and brands. You should never quote more than short excerpts of someone else's work, and always attribute such work to the original author/source. It is recognised good practice to link to others' work rather than reproduce it.

4. Respect and protect your audience, the club, and fellow athletes and officials

The public in general, and the club’s members and competitors, reflect a diverse set of customs, values and points of view. Don't say anything contradictory or in conflict with the club’s ethos. Treat you audience and potential readers with respect. Don't be afraid to be yourself, but do so respectfully. This includes not only the obvious (no ethnic or racial slurs, offensive or defamatory comments, personal insults, obscenity, but also proper consideration of privacy and of topics that may be considered objectionable or inflammatory.  Competitors, officers or officials should not be cited or obviously referenced without their approval.

5. Cyber Bullying

Remember that you have the right to block anyone who bullies you and report them to the social network so they can take down anything offensive. In addition any bullying involving club members should be reported to the Press Officer (or the club’s Child Protection Officer if the victim is under 18.

6. Mistakes and consequences.

If you make an error, be honest about your mistake and correct it quickly. If you choose to modify an earlier post, make it clear that you have done so. If someone accuses you of posting something improper (such as their copyrighted material or a defamatory comment about them), deal with it quickly, inform the Chair of Communications or Press Officer or Chair of Development- better to remove it immediately in order to lessen the possibility of legal action. Use your judgment when publishing information.

7. Disclaimers

Many social media users include a prominent disclaimer saying what club they are with, but that they're not speaking officially. This is good practice and is encouraged, but don't count on it to avoid trouble - it may not have much legal effect.

8. Social Media tips

The following tips are not mandatory, but will contribute to successful use of social media.

The best way to be interesting, stay out of trouble, and have fun is to write about what you know. There is a good chance of being embarrassed by a real expert, or of being boring if you write about topics you are not knowledgeable about.

Quality matters. Use a spell-checker. If you're not design-oriented, ask someone who is whether your blog looks decent, and take their advice on how to improve it. Review before you publish, seek advice first if necessary.

9. Enforcement

Willful violation of this Policy by members will be subject to disciplinary action in accordance with the Club Rules up to and including expulsion from the Club.

[If you have any questions please contact Paul Byfield, Chair of Development in the first instance].

Published 30 January 2015

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